Copywriting Quote Template
Copy is priced on thinking, not typing. Quote per page or per project rather than per word, include research and one strategy call, and fix the number of revision rounds.
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Example line items
| Item | Unit | Qty | Example price |
|---|---|---|---|
| Research and brief call | session | 1 | 100–300 |
| Website pages (up to 600 words each) | page | 5 | 150–600 each |
| SEO keyword brief and meta copy | page | 5 | 30–100 each |
| Revision rounds | round | 2 | Included |
| Email sequence | 4 | 100–400 each |
Amounts are examples before tax, not price advice. Add sales tax or VAT where it applies.
What to put on the quote
- Pieces, length range and target audience.
- Research, interviews and source material the client provides.
- Revision rounds and turnaround per round.
- Rights transfer on payment and byline policy.
Common mistakes
- Pricing per word, so editing down costs you money.
- Starting before the client supplies the material.
- No limit on revisions.
Deposit, balance and validity
50% upfront and 50% on delivery, or monthly retainers for ongoing work. Quote valid for 30 days. Rights transfer on full payment.
Questions people ask
Per word or per page?
Per page or per project reflects the work better; give a word range per page.
Do I include SEO?
List keyword research and meta copy as separate lines if you provide them.
Who owns the copy?
Rights transfer to the client on full payment; say if you may show it in your portfolio.