Graphic Design Quote Template
Design quotes fail on scope creep. Fix the number of concepts and revision rounds, list the files you deliver, and say when the client owns the work.
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Example line items
| Item | Unit | Qty | Example price |
|---|---|---|---|
| Brief and discovery call | session | 1 | 100–300 |
| Logo concepts | concept | 3 | 300–1,200 each |
| Revision rounds | round | 2 | Included |
| Brand guide (8–12 pages) | document | 1 | 500–2,500 |
| Final files (AI, SVG, PNG) | set | 1 | Included |
Amounts are examples before tax, not price advice. Add sales tax or VAT where it applies.
What to put on the quote
- Deliverables and formats, with sizes for print or screen.
- Number of concepts and revision rounds.
- Ownership or licence transfer after full payment.
- Timeline per stage and client feedback deadlines.
Common mistakes
- "Unlimited revisions" on the quote.
- Handing over source files before final payment.
- No kill fee if the project is cancelled midway.
Deposit, balance and validity
50% upfront, 50% on final approval is standard for small projects. Quote valid for 30 days. Rights transfer on full payment; a kill fee applies if cancelled after concepts are delivered.
Questions people ask
When does the client own the design?
Write that ownership or the licence transfers on full payment.
Do I give source files?
Say which files are included; editable source files are often priced separately.
What is a kill fee?
A fee for work done if the client cancels. State the percentage per stage.