Illustration Quote Template

Commission prices depend as much on how the art will be used as on how long it takes. Quote the artwork and the licence separately, and agree the sketch before you paint.

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Example line items

ItemUnitQtyExample price
Rough sketch and compositionpiece150–200
Final illustration, full colourpiece1200–1,500
Commercial licence (packaging, 2 years)licence1300–3,000
Extra revision after sketch approvalround150–150
Rush delivery (under 7 days)job1+30–50%

Amounts are examples before tax, not price advice. Add sales tax or VAT where it applies.

What to put on the quote

  • Size, resolution, style references and number of characters.
  • Stages: sketch approval before final art.
  • Usage: personal, editorial, commercial, merchandise; duration.
  • Credit line, portfolio rights and file format.

Common mistakes

  • One price for personal and commercial use.
  • Big changes after the sketch is approved, at no charge.
  • No credit or portfolio clause.

Deposit, balance and validity

50% upfront before sketching, 50% before the final files are sent. Quote valid for 14–30 days. Changes after sketch approval are charged per round.

Questions people ask

How do I price commercial use?

Add a licence fee based on use, print run and duration, separate from the artwork fee.

Can I post it in my portfolio?

Write it on the quote; if the client needs confidentiality, agree a date when you can post.

What file do I deliver?

State format and resolution, and whether layered files are included.