Printing Quote Template

Print buyers compare unit price, but the quote is decided by paper, colours and finishing. Spell out the spec and the proof step so the job prints as the client imagines.

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Example line items

ItemUnitQtyExample price
A5 flyers, 4/4 colour, 170 gsm glosspcs2,0000.08–0.25 each
Business cards, 400 gsm mattpcs5000.05–0.15 each
Prepress and file checkjob120–60
Hard proofset115–50
Deliveryshipment120–80

Amounts are examples before tax, not price advice. Add sales tax or VAT where it applies.

What to put on the quote

  • Size, paper stock, colours (front/back), finishing (lamination, folding, binding).
  • Quantity and the price for the next quantity break.
  • File requirements (bleed, CMYK, resolution) and proof approval.
  • Turnaround from proof approval, delivery and overs/unders.

Common mistakes

  • Printing from an RGB file without warning the client about colour shift.
  • No proof sign-off, then a reprint for a typo.
  • Not quoting the next quantity break.

Deposit, balance and validity

New clients usually pay upfront; repeat clients on account. Quote valid for 14 days because paper prices change. Production starts after the proof is approved in writing.

Questions people ask

Why do colours look different from my screen?

Screens show RGB, print uses CMYK. Recommend a hard proof for colour-critical work.

What are overs and unders?

Many printers allow a small percentage above or below the quantity. Write your allowance.

Do I check the client’s file?

Include a basic file check and say what happens if the file needs fixing.