Ecommerce Website Quote Template
An online store is mostly product data and checkout rules, not page design. Price product entry per item and variant, list every payment and shipping setting you will configure, and keep platform and app subscriptions billed to the client directly, outside your fee.
No sign-up. Totals, tax and deposit are worked out for you; print it or save it as a PDF.
Free download (no sign-up): Excel / Word
This quote as a file you can fill in and send: the line items below, with amounts, tax and the total worked out by formulas.
How to use this file
- Download it and open it in Excel, Google Sheets, Numbers, Word or Google Docs.
- Put in your business details and the client, then replace the example lines and prices with your own. In Excel, amounts, tax and the total update as you type.
- Check the payment terms, then save it as a PDF and send it to the client.
Example line items
| Item | Unit | Qty | Example price |
|---|---|---|---|
| Store setup and theme customization (Shopify) | job | 1 | 1,500–6,000 |
| Product upload with variants, photos and SEO fields | product | 100 | 3–10 each |
| Payments, shipping rates and sales tax settings | job | 1 | 300–1,200 |
| Product photography on white background | product | 30 | 15–50 each |
| Apps and integrations: reviews, email, inventory | app | 3 | 150–600 each |
| Training and launch support | session | 2 | 100–250 each |
Amounts are examples before tax, not price advice. Add sales tax or VAT where it applies.
What to put on the quote
- Platform and plan, theme (bought or custom) and who holds the store account.
- Number of products and variants included, and the format the client sends data in.
- Payment methods, shipping zones and rates, and the sales tax settings the client confirms.
- Monthly costs the client pays: platform plan, paid apps, transaction fees.
- Policy pages (returns, shipping, privacy): who writes them.
Common mistakes
- A flat price for the store, and then 800 products arrive with five sizes each.
- Paid apps on your own card, until you become the client billing department.
- Skipping test orders, so the first real customer finds that shipping to Alaska is free.
- A custom theme so tightly built that the client calls you to swap a banner.
Deposit, balance and validity
A 50% deposit to start, the balance once test orders pass and the store is live. Product data or photos received after the agreed date move the launch, and products beyond the agreed count are billed per item. Quote valid for 30 days.
Questions people ask
Shopify or a custom-built store?
For most small catalogs a hosted platform is quicker to launch and cheaper to run; custom builds make sense for unusual pricing or heavy integrations.
Who pays the monthly platform fees?
The client, on their own account. The quote lists the expected plan and app costs so the first bill is no surprise.
Can you move our products from another platform?
Usually by export and import. The quote counts the products and says what does not carry over, such as reviews or customer passwords.