Web Design Quote Template

Website projects grow page by page. Fix the sitemap and the number of templates on the quote, say who writes the content, and separate the build from ongoing hosting and care.

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Example line items

ItemUnitQtyExample price
Discovery and sitemapjob1300–1,200
Page design (unique templates)template5300–900 each
Development on CMS, responsivepage8150–500 each
Basic SEO setup and analyticsjob1200–600
Hosting and care planmonth1230–150 / month

Amounts are examples before tax, not price advice. Add sales tax or VAT where it applies.

What to put on the quote

  • Sitemap and the number of unique page templates.
  • Who provides copy and images, and content entry limits.
  • Browsers and devices supported, accessibility basics.
  • Domain, hosting, email and the monthly care plan.

Common mistakes

  • No fixed page list, so "just one more page" never ends.
  • Waiting weeks for client content with no deadline in the quote.
  • Bundling hosting into the build price with no renewal terms.

Deposit, balance and validity

40% to start, 40% on design approval, 20% at launch is common. Quote valid for 30 days. Content not received by the agreed date moves the launch date, not the price.

Questions people ask

Who owns the website?

Transfer ownership of the site and files on full payment; say who holds the domain and hosting accounts.

What about maintenance?

Offer a monthly care plan as a separate line with what it covers.

Do I write the copy?

Say clearly whether copywriting is included or priced separately.