WhatsApp auto reply messages for online shops and makers
If you sell online or make things by hand on your own, the questions are shipping costs, custom prices and “has it been sent yet?”. These 17 replies are sorted by situation; put in your own shipping rates, making times and returns policy.
How to use: replace the words in braces with your own details before sending, e.g. {shop name} with your business name.
First hello
Someone messages for the first time
Hi, thanks for messaging {shop name}! Everything we make is here: {shop link}. Ask us about stock, custom orders or shipping times right here.
A screenshot of a product comes in
Hi, thanks for asking! That’s our {product}, and it’s {in stock / made to order} at the moment. Tell us the colour or size you need and we’ll check.
Outside business hours
Outside your reply hours
Thanks for your message! {shop name} is a one-person shop and I reply {reply hours}, in order. Products, shipping costs and times are here in the meantime: {link}
Prices and quotes
Asked about shipping
Shipping: {option 1} {price}, {option 2} {price}, free over {amount}. International shipping is quoted separately; just ask before you order.
Suggested shortcut /shipping
Asked for a custom price
Custom prices depend on {what affects the price}. Send me the design or a reference picture, how many you need and when, and I’ll reply with a price and making time within {days} days.
Suggested shortcut /custom
A bulk order
For {number} or more, the price is {price} each and making takes about {days} working days. If you’d like cards or gift wrap, just say.
Custom orders and pre-orders
Explaining a pre-order
This one is a pre-order: it ships about {days} working days after you order. You can change the design until I start making it; after that it can’t be changed.
Suggested shortcut /preorder
Confirming a custom order
Let me confirm your order: {item}, {colour or text}, quantity {number}, total {amount}, shipping around {date}. If it’s all right, reply “confirm” and I’ll start.
Deposits and payment
Asked how to pay
You can pay by {payment methods}. For a bank transfer, use {payment details} and send me the reference and your name; I’ll ship once it’s in.
Suggested shortcut /pay
Payment not received yet
Hi, just a reminder that I haven’t received payment for your order from {date} yet. I’ll hold the item until {date}. If you’ve already paid, send me the reference and I’ll check again.
Shipping and tracking
Order shipped
Your order is on its way! It’s with {carrier}, tracking number {tracking number}: {tracking link}. It should arrive in about {days} days.
Suggested shortcut /tracking
A delay
I’m sorry, your {product} is delayed until {date} because {reason}. If you’d rather not wait, I can switch it to {alternative} or cancel and refund. Which would you prefer?
Complaints and refunds
A faulty or damaged item
I’m sorry it arrived like that! Could you send photos or a short video of the box and the item? Once I’ve seen them I’ll replace it or refund you, and I’ll cover the return postage.
A return request
Thanks for letting me know. Please send it back unused with its packaging; {returns policy}. Send me your order number and I’ll tell you how to return it and when the refund will arrive.
Thank-you and repeat business
After delivery
Thank you for your order! If anything isn’t right when it arrives, just message me. {care instructions}
New item for a past customer
Hi {customer name}, there’s a new version of the {product} you bought: {link}. Reply if you’d like me to put one aside.
Asking for a review
A few days after delivery
Are you enjoying your {product}? If you have a moment, a review or a photo on {review site} would mean a lot: {link}. Thank you for supporting a one-person shop!
How to set these up in WhatsApp Business
The WhatsApp Business app has three places for saved replies. Menu names differ slightly between Android and iPhone and change with app updates, so follow WhatsApp’s help pages linked below.
- Greeting message: in the app’s business tools, turn on a greeting message for people who message you for the first time. Use one of the first-hello replies.
- Away message: turn on an away message and schedule it for outside business hours. Use one of the after-hours replies.
- Quick replies: save the rest as quick replies with a short shortcut, then type “/” in a chat to pick one.
- Keep each saved reply to one question and one next step; long replies go unread.
- Check your hours, prices and policies in every saved reply whenever they change.
Replies you type or pick yourself in the WhatsApp Business app are ordinary chats. Messages sent through the WhatsApp Business Platform (the API that tools use) follow Meta’s pricing: from 1 October 2026 each business number gets 1,000 free service messages a month, then they are charged. Meta: WhatsApp pricing
WhatsApp Help Center: greeting messages, away messages and quick replies (checked 2026-10-25): greeting messages, away messages, quick replies
Using LINE as well? How to set up LINE Official Account auto-replies LINE Official Account pricing 2026: plans and message counts
Questions people ask
What should my returns message say?
What can be returned, in what condition, within how long, who pays postage and when the refund arrives. Consumer rules for online sales differ by country, so check yours and put your real policy in the template.
Can I auto-reply to “has my order shipped?”
Save a quick reply that explains your usual dispatch time and how tracking works. For a specific order, send the tracking number yourself, ideally as soon as it ships.
Can I paste these straight into WhatsApp Business?
Yes. Replace the words in braces with your own details and save them as a greeting message, away message or quick reply. Send yourself a test message from another phone afterwards.
What is the difference between a greeting, an away message and a quick reply?
A greeting goes out automatically when someone messages you for the first time, an away message goes out automatically while you are away or closed, and a quick reply is a saved message you choose yourself in a chat.
Is it OK to send an automatic reply to every message?
Keep automatic messages to the first hello and after-hours replies. Everything else reads better when a person picks or checks it, which is why Rex drafts and waits for your approval instead of sending on its own.